Creative & Marketing Salary Data and Hiring Trends



The Creative Group 2020 Salary Guide has all the in-depth salary data you need to help you make the best hiring and career decisions. With figures for 90 positions, it’s your source for marketing salaries, graphic design salaries and many more, plus insights into the latest hiring trends.

What’s the job worth?

We present salary ranges in percentiles so you can see how factors such as experience, skill set and market demand in different locales affect compensation.

What does it take to land top talent?

You can’t hold off long when courting skilled candidates, and the guide tells you what you need to know so you can be prepared and act fast. You’ll also find insight into the benefits, perks and incentives companies offer most frequently.

What’s impacting hiring and compensation?

Some skills are more in-demand than others — and can come with a steeper salary. The guide captures the knowledge of the hiring and compensation trends our staffing experts glean from placing professionals in creative and marketing jobs.


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By downloading the Salary Guide, you acknowledge and agree that it is solely for noncommercial use and that the copyright is the exclusive property of Robert Half International Inc. This guide cannot be reproduced or disseminated in any part without Robert Half’s written permission. © 2019 Robert Half International Inc. All Rights Reserved. An Equal Opportunity Employer M/F/Disability/Veterans.

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Emerging creative and marketing jobs

With low unemployment making the talent pool shallower every day, some positions are in high demand and cause a lot of competition over top talent. Some of them are:

  • Augmented reality/virtual reality designer
  • Chief experience officer
  • Content designer
  • Creative technologist
  • Content strategist
  • Copywriter
  • Customer experience manager
  • Front-end web developer
  • Machine learning analyst
  • Marketing analytics manager
  • Marketing automation specialist
  • Search engine optimization (SEO)/search engine marketing (SEM) specialist
  • User experience (UX) designer
  • User interface (UI) designer
  • Visual designer

Check the Salary Calculator for salary ranges for these positions.

Top recruiting obstacles

Hiring managers looking for top creative and marketing talent must overcome many obstacles to make a great hire. Some of the most frequent stumbling blocks they come across include:

  • Slow hiring process
  • Inadequate compensation
  • Low public awareness of company
  • Uncompetitive perks and benefits
  • Outdated technology
  • Few learning opportunities
  • Lack of diversity

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